Packaging

Acurite

Spearheaded the transition of hundreds of packaging artworks to align with new brand guidelines.

• Developed packaging designs and renderings for major retailers, including Home Depot, Lowe’s, and Costco.

• Led photography and retouching efforts for product imagery used in e-commerce and printed marketing materials.

NuWave

Contributed to the development and execution of the brand’s visual identity across diverse marketing channels, including QVC, big box stores such as Costco, Sam’s Club, Wal-Mart and Kohl’s.

• Provided art direction for production shoots

• styled food dishes for print, video, and digital media

Iris Usa

Enhanced product presentation and reinforced brand consistency across multiple product lines, including cookware, storage, LED, and pet products.

• Updated packaging to meet strict brand guidelines and retailer specifications for major accounts such as Container Store, Petco, and Costco.

• Product design for pet food containers sold at Petco.

Lifeway Kefir

Enhanced product visual identity through strategic design updates and creative execution.

• Collaborated with the in-house design team to support the successful launch of Kefir Cups and Farmer Cheese.

• Managed file organization and asset libraries to ensure workflow efficiency.

Fibre-Craft

Developed and designed a new brand, DabitZ, and its full product line.

• Developed custom die-cuts and revised existing dielines.

• Retouched product images for use in e-commerce, printed materials, packaging, and digital marketing campaigns.

Packaging production for the Fibre-Craft crafting kits line.

• Updating current packaging designs.

• creating new dielines according to established brand guidelines.

• supporting various product lines sold at Target, Hobby Lobby, and Michael’s.

Standard Process

Coordinated and executed lifestyle photoshoots brand visibility and customer engagement.

• Updated bi-monthly campaigns, while handling image retouching and manipulation for packaging.