Midnight Velvet
The extraordinary woman who lives life beautifully.
I launched the apparel team's first-ever CTV video and holistic ad campaign, marking a major milestone in the brand’s 40-year history. From designing social ads and blog visuals to wireframing optimized landing pages and crafting campaign-driven emails, I ensure high-impact storytelling across every consumer touchpoint.
Ashro
Afrocentric fashion designed to celebrate, empower, and inspire Black women for every moment.
In close partnership with the brand manager and marketing strategist, I design compelling social ads and blog visuals, develop wireframes for new and optimized landing pages, and create campaign-driven emails—shaping cohesive, high-impact storytelling across every touchpoint.
Standard Process
Standard Process is a multi-generational, family-owned and operated, nutritional supplement company.
At Standard Process, I operated as a creative powerhouse, often independently leading projects. From designing greenhouse signage for the Innovation Center to capturing photography of the onsite organic farm for digital and print use.
Acurite
Data Driven Weather Devices For Your Home Or For Agriculture, Construction, And Sports.
I acted as a core creative driver, independently overseeing packaging, photography, and brand execution for major retailers including Home Depot, Lowe’s, and Costco—while managing large-scale brand updates, asset systems, and outsourced design work with precision.
